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The Storytelling Company: Transparency & Impact in the Events Industry

From event footprint to complete Corporate Carbon Footprint report.

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Overview

About The Storytelling Company

The Storytelling Company is a creative agency specializing in impactful brand experiences and events. Their main goal was to calculate the full corporate carbon footprint. As an event-led business, a significant share of emissions came from live experiences – requiring accurate measurement to capture Scope 3 data.

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Helping The Storytelling Company to understand their Corporate Carbon Footprint

Using the Footprint Intelligence platform, we helped calculate The Storytelling Company’s full Corporate Carbon Footprint (CCF) — and enabled real-time Scope 3 tracking through guest interactions with an event footprint extension.

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Barbara Negele

“From day 1, the team wowed us with dedication, pragmatism, and absolute service orientation, making us feel right at home and always being super supportive and agile when it came to us struggling with our rather complex carbon accounting challenges.

15/10 would recommend.”

Deliverables

Deliverables

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01

Corporate & Event Carbon Footprint Assessment

Through Footprint Intelligence event module, TSC engaged event guests to gather Scope 3 data and measure the footprint of their Microsoft AI Tour —bringing climate action closer to the audience.

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02

Faster Data Integration and Analysis

The Footprint platform supported TSC in calculating their complete corporate carbon footprint—by mapping key activities and collecting internal and external data.

03

Final Audit-Proof Sustainability Report

Footprint platform helped translate insights into an automated and compliant Corporate Carbon Footprint Report aligned with key reporting standards.

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Tackling Scope 3 data through the Event Footprint extension

Microsoft AI Tour Cologne 2025

Event Footprint Calculation

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Sustainability Engagement & Education in one.

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Conference audience watching Microsoft AI Tour presentation, March 12, 2025, in Cologne. Speakers on stage, large screen with presentation on minimum waste and emission tracking. QR code visible on screen.
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Making the guest experience even better.

Guests can see their mobility footprint and the best ways to reduce it.

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Guests can share their saved emissions on social media and collect it digitally

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The Storytelling Company is creating transparency about their emissions

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Key Benefits

Why choose Footprint?

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Fastest and easiest results through AI

Simple and efficient data integration.

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One hub – for any sustainability use case

Access all tools and workflows in one seamless platform.

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Real impact, beyond reporting

The best solution for real decarbonization.

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Employee & Customer Engagement

Automatic and emotional communication material.

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